Nowadays CRM software is one of the most important tools to get new customers and maintain existing customers in order to generate sales more and more.
There are two kind of CRM software: On-premise CRM and hosted CRM. On-premise CRM, also known as licensed, in-house, or on-site CRM, is a customer relationship management application that is housed at a client’s location, and managed by its own employees while hosted CRM, also known Web-Based CRM, or on-demand CRM provides a simpler, faster, and more affordable way for businesses improve customer relationships across the organization. With hosted CRM, all hardware and software components are purchased, installed, tested, and maintained by a third-party hosting provider at a remote site.
Following is the list of hosted CRM benefits :
- Low cost. CRM software is expensive. Hence, hosted CRM software project is negligible compared to that of a on-premise CRM project.
- Flexiblity. Most hosted CRM providers offer cost-scalable solutions as you grow, and are easily applied transparently in a matter of days.
- Updates. Updates are applied transparently for most on demand hosted CRM software solutions. You will not see any downtime, you won’t have to pay new fees to use the newly updated more functional implementation, and best of all, the new updates are likely based on your feedback and needs.
- Mobility. It is available to you from any place you can access the internet. It’s there for you whenever you need it, wherever you need it.
- Deployment time. Most small business web based CRM software solutions can be deployed and ready to use within 30-90 days.
One of the leading web based CRM is Microsoft Dynamics CRM. It’s easy to find hosted Microsoft CRM providers out there. In addition to improving the productivity of your business and cutting back costs, Microsoft CRM is also very user friendly. Very little training is actually required in order to learn how to use the program. The program is very self explanatory which is a relief for most business owners who fear the time spent training new employees.
At the time I’m writing this article, Microsoft Dynamics CRM Online is only available from Microsoft in the U.S. and Canada. It costs $44/user per month.
The software offers three solution: Sales Force Automation, Customer Service and Marketing. In addition to Ms. Outlook, you can also access customer data from any Web-enable devices, such as IPhone, Windows Mobile, Blackberry, anywhere, anytime.
As it becomes standard feature of business software, Microsoft CRM also has analytics feature in each solution. One thing you can do through this feature is you are able to view Key Performance Indicators (KPI) in real time with intuitive dashboards.
To maximize team collaboration, Microsoft CRM provides Workflows feature. It will automatically create or assign tasks and activities when rules are triggered, automate simple or multiple approvals, and so on.
There are many other benefits offered by this software. Go to Microsoft Dynamic CRM to get more detail. In my opinion, this software is a comprehensive CRM tool you should consider when applying CRM system in your organization.
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Something else to think about with Microsoft Dynamics CRM – no matter which deployment you start out with, you have the option to switch from on-premise to online – or vice versa if your needs change. Here’s a link with more details: http://smb.ms/dinQDZ
Regards,
Jodi E.
Microsoft SMB Outreach Team
msftoft@microsoft.com